What you’ll learn
- Find keywords with real demand that a small site can rank for
- Match content to search intent
- Write titles, headings and descriptions that earn clicks
- Fix common technical problems with free tools
- Track progress with Google Search Console
Course content
3 sections · 9 lessons · 40 min
How search works3 lessons · 10 min
- What Google is trying to doVideo · 8 min
- Search intentReading · 1 min
- Choosing keywords you can winReading · 1 min
On-page essentials3 lessons · 14 min
- Anatomy of a page that ranksVideo · 12 min
- Titles and descriptionsReading · 1 min
- Content that answers the questionReading · 1 min
Technical basics and measurement3 lessons · 16 min
- A 20-minute technical checkVideo · 14 min
- Speed and mobileReading · 1 min
- Measuring with Search ConsoleReading · 1 min
Requirements
- A website you can edit
- A free Google account for Search Console
Description
You don't need an agency to rank for the searches that matter to your business. This course covers the essentials that move the needle for small sites: understanding search intent, choosing keywords you can win, writing pages that answer questions and fixing the technical basics. Everything uses free tools, and each section ends with a short checklist to apply to your own site.
Instructor
Growth marketer for independent brands
- 4.4 instructor rating
- 38 reviews
- 98 learners
- 2 courses
I help small and independent brands grow without big budgets, using search, email and honest content. My courses are built around checklists you can apply to your own business the same day.
4.4 course rating · 25 reviews
- Mei Rossi4.0 · Oct 22, 2026
Good course overall. A couple of lessons could go deeper.
- Neel Singh4.0 · Oct 22, 2026
Clear and friendly teaching style.
- Elena Larsen5.0 · Oct 22, 2026
Loved the reading notes, easy to come back to later.
- Leila Banerjee4.0 · Oct 22, 2026
Good course overall. A couple of lessons could go deeper.
- Farhan Walker5.0 · Oct 22, 2026
Great value. I applied it at work the next day.
- Mateo Novak4.0 · Oct 22, 2026
Clear and friendly teaching style.
- Noah Haddad5.0 · Oct 22, 2026
Practical from the very first lesson.
- Rahul Okeke4.0 · Oct 22, 2026
Good course overall. A couple of lessons could go deeper.
- Ingrid Kim5.0 · Oct 22, 2026
Great value. I applied it at work the next day.
- Emma Martin3.0 · Oct 22, 2026
Good, though a bit basic for my level.
- Kwame Patel4.0 · Oct 22, 2026
Clear and friendly teaching style.
- Ishaan Wang5.0 · Oct 22, 2026
Practical from the very first lesson.
- Marco Gupta5.0 · Oct 22, 2026
The instructor explains things really clearly.
- Tara Iyer5.0 · Oct 22, 2026
Short lessons that fit around work. Finished it in a week.
- Amara Rao3.0 · Oct 22, 2026
Good, though a bit basic for my level.
- Hannah Nair4.0 · Oct 22, 2026
Solid fundamentals, well paced.
- Arjun Nguyen5.0 · Oct 22, 2026
Well structured and easy to follow. Exactly what I needed.
- Isha Garcia5.0 · Oct 22, 2026
Loved the reading notes, easy to come back to later.
- Karan Hassan4.0 · Oct 22, 2026
Useful and to the point. I'd recommend it to colleagues.
- Adaeze Chen4.0 · Oct 22, 2026
Solid basics. Advanced folks may want more, but it's perfect for small sites.
- Ayesha Joshi5.0 · Oct 22, 2026
Much better than the free videos I tried before.
- Liam Costa4.0 · Oct 22, 2026
Great intro. The long-tail keyword idea was the key insight for my shop.
- Diya Chopra5.0 · Oct 22, 2026
Clear, jargon-free, and the checklists are excellent.
- Siddharth Müller5.0 · Oct 22, 2026
Search Console finally makes sense.
- Kenji Khan5.0 · Oct 22, 2026
Our bakery now shows up for 'gluten free cakes near me'. Huge for us.