What you’ll learn
- Grow an email list with a useful sign-up offer
- Write subject lines and emails that get opened and read
- Build a welcome sequence that runs automatically
- Measure what matters and keep your list healthy
Course content
3 sections · 9 lessons · 34 min
Building your list3 lessons · 8 min
- Why email still worksVideo · 6 min
- A sign-up offer worth giving an email forReading · 1 min
- Consent and good practiceReading · 1 min
Writing emails people read3 lessons · 11 min
- Subject lines that earn the openVideo · 9 min
- One email, one jobReading · 1 min
- Structure that worksReading · 1 min
Automation and measurement3 lessons · 15 min
- Setting up a welcome sequenceVideo · 13 min
- The welcome sequenceReading · 1 min
- Metrics that matterReading · 1 min
Requirements
- An account with any email marketing tool (most have free plans)
Description
Email is still the channel you own outright, and for small businesses it's often the best-performing one. This course shows you how to grow a list ethically, write subject lines and emails that get read, and set up a few simple automations. You'll finish with a welcome sequence ready to switch on.
Instructor
Growth marketer for independent brands
- 4.4 instructor rating
- 38 reviews
- 98 learners
- 2 courses
I help small and independent brands grow without big budgets, using search, email and honest content. My courses are built around checklists you can apply to your own business the same day.
4.4 course rating · 13 reviews
- Vikram Reddy5.0 · Oct 22, 2026
Clear explanations and practical examples throughout.
- Yusuf Mensah5.0 · Oct 22, 2026
Well structured and easy to follow. Exactly what I needed.
- Elena Larsen5.0 · Oct 22, 2026
One of the best short courses I've taken.
- Ethan Murphy4.0 · Oct 22, 2026
Clear and friendly teaching style.
- Meera Tanaka3.0 · Oct 22, 2026
Decent introduction, but I already knew most of it.
- Omar Silva4.0 · Oct 22, 2026
Good course overall. A couple of lessons could go deeper.
- Nisha Pillai3.0 · Oct 22, 2026
Good, though a bit basic for my level.
- Farhan Walker4.0 · Oct 22, 2026
Helpful content. Would love a follow-up course.
- Sam Kapoor5.0 · Oct 22, 2026
Short lessons that fit around work. Finished it in a week.
- Alex Ahmed5.0 · Oct 22, 2026
Rahul's examples are spot on for small shops.
- Diya Chopra4.0 · Oct 22, 2026
Good practical course. The consent section was a helpful reminder.
- Liam Costa5.0 · Oct 22, 2026
The 'one email, one job' rule improved our click rate immediately.
- Aarav Sharma5.0 · Oct 22, 2026
Our welcome sequence now brings in a third of first orders. Thank you!