What you’ll learn
- Describe your customer and their problem in one clear sentence
- Write an offer and positioning statement that sets you apart
- Estimate revenue, costs and break-even with simple arithmetic
- Set three measurable goals for the next 90 days
Course content
3 sections · 9 lessons · 34 min
Problem and customer3 lessons · 9 min
- Why one page beats fiftyVideo · 7 min
- Defining your customerReading · 1 min
- The problem worth solvingReading · 1 min
Offer and channels3 lessons · 11 min
- Writing a positioning statementVideo · 9 min
- Your offerReading · 1 min
- Channels: how customers find youReading · 1 min
Numbers and next steps3 lessons · 14 min
- A simple revenue modelVideo · 12 min
- Costs and break-evenReading · 1 min
- Goals for the next 90 daysReading · 1 min
Requirements
- A business idea or an existing small business
- A spreadsheet app
Description
Long business plans rarely get read. A one-page plan forces you to be clear about the problem, the customer, your offer and the numbers, and it's far easier to share and update. You'll work through each part of the page with examples from real small businesses, and finish with a plan you can send the same day.
Instructor
Small-business adviser and former café owner
- 4.3 instructor rating
- 21 reviews
- 55 learners
- 2 courses
I ran a café for six years before becoming an adviser to small businesses. I've helped over 200 owners write plans, set prices and get their numbers under control. I believe business planning should be short, practical and done in plain language.
4.4 course rating · 8 reviews
- Ishaan Wang5.0 · Oct 22, 2026
Short lessons that fit around work. Finished it in a week.
- Vikram Reddy4.0 · Oct 22, 2026
Helpful content. Would love a follow-up course.
- Nisha Pillai4.0 · Oct 22, 2026
Good course overall. A couple of lessons could go deeper.
- Elena Larsen3.0 · Oct 22, 2026
Good, though a bit basic for my level.
- Hannah Nair5.0 · Oct 22, 2026
Clara explains numbers without making them scary.
- Karan Hassan5.0 · Oct 22, 2026
The break-even lesson was eye-opening. I raised my prices.
- Pablo Murphy5.0 · Oct 22, 2026
I sent my plan to the bank the same week. They complimented how clear it was.
- Omar Silva4.0 · Oct 22, 2026
Simple and effective. Great for first-time founders.