What you’ll learn
- Calculate your price floor from real costs
- Estimate value-based pricing from customer outcomes
- Design good-better-best tiers that guide choice
- Run a low-risk pricing test and raise prices respectfully
Course content
3 sections · 9 lessons · 36 min
The three anchors3 lessons · 12 min
- Cost, competition and valueVideo · 10 min
- Your price floorReading · 1 min
- Pricing on valueReading · 1 min
Packaging and presentation3 lessons · 13 min
- Good, better, bestVideo · 11 min
- Designing tiersReading · 1 min
- Annual plans and discountsReading · 1 min
Testing and raising prices3 lessons · 11 min
- Running a pricing testVideo · 9 min
- What to measureReading · 1 min
- Raising prices without losing trustReading · 1 min
Requirements
- A product or service you sell, or plan to sell
- Basic spreadsheet skills
Description
Pricing is the fastest lever on profit, yet most small businesses set prices once and never revisit them. This course gives you a practical method: understand your costs, estimate the value you create, look at alternatives, then test. You'll also learn how to present prices, design tiers and raise prices without losing good customers.
Instructor
Small-business adviser and former café owner
- 4.3 instructor rating
- 21 reviews
- 55 learners
- 2 courses
I ran a café for six years before becoming an adviser to small businesses. I've helped over 200 owners write plans, set prices and get their numbers under control. I believe business planning should be short, practical and done in plain language.
4.3 course rating · 13 reviews
- Riya Das4.0 · Oct 22, 2026
Good course overall. A couple of lessons could go deeper.
- Sneha Smith5.0 · Oct 22, 2026
Great value. I applied it at work the next day.
- Jonas Chopra4.0 · Oct 22, 2026
Solid fundamentals, well paced.
- Fatima Sharma5.0 · Oct 22, 2026
Much better than the free videos I tried before.
- Mei Rossi4.0 · Oct 22, 2026
Good course overall. A couple of lessons could go deeper.
- Kwame Patel5.0 · Oct 22, 2026
One of the best short courses I've taken.
- Rahul Okeke3.0 · Oct 22, 2026
Good, though a bit basic for my level.
- Ishaan Wang3.0 · Oct 22, 2026
Good, though a bit basic for my level.
- Arjun Nguyen5.0 · Oct 22, 2026
Practical from the very first lesson.
- Liam Costa5.0 · Oct 22, 2026
Raised prices 20% after this course. Lost one customer, gained a lot of margin.
- Zara Reddy5.0 · Oct 22, 2026
Good-better-best tiers doubled our mid-tier sign-ups.
- Alex Ahmed4.0 · Oct 22, 2026
Practical and calm. The price-raise email template alone is worth it.
- Aarav Sharma4.0 · Oct 22, 2026
The value-based pricing example was very helpful. Wanted more on B2B.